Plot method for the prmap function

Source: R/prmap.R

Plot method for the prmap function

# S3 method for prmap
plot(x, plots = "", scaling = 2, fontsz = 5,
  seed = 1234, shiny = FALSE, custom = FALSE, ...)

Arguments

x

Return value from prmap
plots

Components to include in the plot ("brand", "attr"). If data on preferences is available use "pref" to add preference arrows to the plot
scaling

Arrow scaling in the brand map
fontsz

Font size to use in plots
seed

Random seed
shiny

Did the function call originate inside a shiny app
custom

Logical (TRUE, FALSE) to indicate if ggplot object (or list of ggplot objects) should be returned. This option can be used to customize plots (e.g., add a title, change x and y labels, etc.). See examples and http://docs.ggplot2.org for options.
...

further arguments passed to or from other methods

Details

See https://radiant-rstats.github.io/docs/multivariate/prmap.html for an example in Radiant

See also

prmap to calculate results

summary.prmap to plot results

Examples

result <- prmap(computer, brand = "brand", attr = "high_end:business")
plot(result, plots = "brand")
plot(result, plots = c("brand", "attr"))
plot(result, scaling = 1, plots = c("brand", "attr"))
prmap(
  retailers, brand = "retailer",
  attr = "good_value:cluttered",
  pref = c("segment1", "segment2")
) %>% plot(plots = c("brand", "attr", "pref"))